Sector Lead - Health Plans

Lead the Future of Health Plan Strategy at HMA
Are you ready to shape the next era of healthcare transformation? As Sector Lead – Health Plans, you’ll drive HMA’s growth in the health insurance and managed care market—spanning commercial, Medicare, and Medicaid segments. This is a high-impact leadership role where your deep industry expertise and strategic vision will position HMA as the trusted advisor to payer organizations.

You’ll spearhead market expansion, forge executive-level relationships, and deliver innovative solutions to tackle operational, regulatory, and market challenges. Working across practices and service lines, you’ll align marketing, sales, and delivery teams to strengthen HMA’s brand and accelerate success in a rapidly evolving healthcare landscape.

If you thrive on building partnerships, influencing decision-makers, and leading transformative strategies, this is your opportunity to make a measurable impact.

The ideal candidate will have at least 10 years of experience shaping and executing growth strategies within the health insurance and managed care market. This leader will be part of our Growth Office and should have strong experience partnering with practices and services lines to identify opportunities for HMA’s consulting and advisory services. Specific expectations and responsibilities are outlined below.

Job Summary

The Sector Lead is responsible for driving HMA’s business growth, visibility and market leadership within an assigned sector.  This individual will develop and execute the sector business plan, align enterprise resources to support market pursuits, and lead direct client engagement and business development efforts.  The Sector Lead serves as a strategic and business development leader, ensuring HMA’s offerings, thought leadership, and brand prominence are effectively represented with the industry.

Work Performed and Job Requirements

• Strategic Planning and Market Leadership
  • Develop and implement the sector business plan and corresponding execution and marketing strategies aligned with HMA’s overall growth objectives.
  • Monitor market trends, client needs, and competitive positioning to inform business priorities and opportunities.
  • Maintain HMA’s thought leadership and market prominence with the assigned sector through publications, speaking engagements, and active participation in professional associations.
• Market Development and Pursuit Coordination
  • Coordinate market pursuits across the enterprise, ensuring collaboration among business units, practice leaders, and sellers to maximize client opportunities.
  • Ensure sales teams have the tools, materials, and support needed to successfully position and sell HMA’s services within the sector.
  • Lead development of sector-focused marketing collateral, case studies, and client presentations.
• Client Engagement and Sales Execution
  • Maintain personal visibility and credibility within the sector, leveraging deep subject matter expertise to build client trust and advance relationships.
  • Lead direct selling efforts to key clients and prospects, achieving or exceeding sales goals.
  • Represent HMA at industry conferences, trade shows, and networking events to promote capabilities and expand market presence.
  • Partner with internal teams to ensure client satisfaction and high-quality delivery of services.
• Leadership and Collaboration
  • Serve as a sector ambassador within HMA, fostering collaboration, knowledge sharing, and alignment across practices.
  • Provide coaching and mentoring to pursuit teams and emerging business developers within the sector.
  • Collaborate with marketing, communications, and service delivery leaders to align business develop efforts with client solutions and HMA strategy.
• All other duties as assigned.

Education/Training

Minimum of a bachelor’s degree in business, life sciences, public health, or a related field; however, we welcome candidates with significant, directly relevant work experience in place of a formal degree.

Experience

Minimum of 10+ years of experience in business development, client relationship management, or sector leadership within a professional services or consulting environment.  Proven track record of developing and executing business plans and achieving measurable sales growth.  Strong subject matter expertise and credibility within the assigned sector.  Excellent communication, presentation, and leadership skills along with demonstrated ability to lead cross-functional teams and influence without direct authority.

Knowledge, Skills and Abilities

• Deep knowledge of the assigned industry sector, market dynamics, and competitive landscape.
• Strong understanding of business planning, market strategy, and go-to-market execution.
• Strong understanding of at least one of HMA’s functional areas of expertise (actuarial services, healthcare policy and regulatory strategy, healthcare delivery and operations)
• Proven business development and relationship management skills
• Excellent strategic thinking, communication, and presentation abilities
• Demonstrated leadership and collaboration skills to drive cross-functional initiatives.
• Ability to analyze market data and translate insights into actional business plans.
• Ability to adapt strategies and priorities in response to changing market conditions. 

Core Competencies

• Strategic Execution - Drives strategic priorities through cross-functional leadership and accountability
• Resource Allocation - Anticipates long-term resource needs and aligns allocation with business growth
• Results Orientation - Leads teams to exceed performance expectations through continuous improvement and accountability
• Opportunity Development: Builds and advances new client opportunities by identifying needs, designing solutions, and supporting pursuit efforts.
  • Develops professional networks and leverages relationships for new leads.
  • Anticipates client challenges and translates them into consulting solutions.
  • Leads pursuit activities, proposal sections, and pricing strategies.
• Strategic Positioning: Aligns expertise and market knowledge to strengthen the firm’s relevance and differentiation within the sector.
  • Analyzes trends and policy shifts to identify growth potential.
  • Partners with Marketing, Strategy, and Thought Leadership to develop sector insights.
  • Contributes to thought leadership, panels, or publications.
• Pursuit Leadership: Leads proposals and pursuit efforts that align with client goals and firm capabilities.
  • Shapes pursuit strategy, proposal content, and pricing approaches.
  • Coordinates contributions across internal teams and SMEs.
  • Delivers compelling presentations and follow-up communications.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

#LI-DM

 The Sector Lead – Health Plans is responsible for shaping and executing HMA’s growth strategy within the health insurance and managed care market, including commercial, Medicare, and Medicaid segments. This leader drives the firm’s presence and credibility across payer organizations by leveraging deep industry expertise, strong client relationships, and strategic insight. The Sector Lead – Health Plans partners across practices and service lines to position HMA as a trusted advisor to health plan clients, delivering innovative solutions that address operational, regulatory, and market challenges.

This role combines external business development with internal coordination—ensuring alignment of marketing, sales, and delivery teams to grow market share, expand relationships with health plan clients, and reinforce HMA’s brand as a leader in healthcare transformation.

Specific Responsibilities

Business Development (50%)

• Develop and execute a sector growth strategy targeting key segments within health plans, including commercial, Medicare Advantage, and Medicaid lines of business.
• Engage directly with executive leaders at payer organizations to identify opportunities aligned with the firm’s consulting and advisory services.
• Build and maintain a network of industry contacts and alliances to enhance the firm’s visibility and pipeline.
• Support proposal development and participate in key sales pursuits, offering industry insights and client-specific strategy.
• Lead personal outreach efforts and represent the firm at payer conferences, industry summits, and association events (e.g., AHIP, HCAA).
• Support business developers and consultants in developing sector-relevant client entry points and thought leadership content.
• Coordinate firmwide health plan outreach on priority business development initiatives. 

Internal Seller Coordination Across the Firm (25%)

• Educate internal teams on the Health Plans sector strategy, priorities, and competitive positioning.
• Collaborate with practice and service line leaders to identify and align offerings to client demand within the health plan space.
• Ensure all business developers and client leads have sector-specific materials and client intelligence for use in outreach and proposals.
• Identify gaps in capabilities or services relevant to payer clients and assist with planning strategic initiatives to strengthen offerings.
• Coordinate pipeline development, pursuit strategies, and resource alignment across the enterprise.

Marketing Plan Execution (15%)

• Lead execution of the Health Plans sector marketing plan, ensuring integration of firm-wide campaigns, thought leadership, and digital presence.
• Oversee development of case studies, client success stories, and industry insights that demonstrate value to health plan clients.
• Partner with marketing and communications to manage the firm’s participation in industry events and speaking engagements.
• Champion the firm’s brand visibility within the health plan market and ensure consistent messaging across materials.

Management Reporting and Business Plan Development (10%)

• Develop and maintain the annual Health Plans business plan, including revenue goals, client targets, and market initiatives.
• Track and report on sales performance, pipeline metrics, and market trends to leadership.
• Provide strategic recommendations to refine service offerings and enhance competitiveness.
• Support forecasting and performance reviews aligned with firm goals and sector outcomes.

Preferred Expertise and Knowledge

• Extensive experience in the health insurance or managed care sector, ideally within commercial, Medicare, and/or Medicaid markets.
• Proven success in business development, client relationship management, or strategic consulting for payer organizations.
• Strong knowledge of payer operations, regulatory environment, and emerging industry trends, such as value-based care and digital transformation.
• Experience engaging with health plan executives and influencing decision-making at the senior leadership level.
• Demonstrated ability to develop and execute market growth strategies within complex, matrixed organizations.
• Familiarity with payer technology, analytics, and performance improvement initiatives.

Performance Emphasis

Success in the Health Plans sector is measured through:

• Pipeline growth
• Sales and revenue growth
• Margin expansion
• Positive client feedback scores